Monthly Archives: February 1991

Marketing

by Mary Joyce, Warren J. Keegan, Sandra E. Moriarty, Thomas R. Duncan, Kathleen A. Krentler Prentice Hall, 1991 ISBN 0137197411, 9780137197415 p. 367 Alyssa A. Lappen, “Defying the Law of Gravity,” Forbes, Apr. 3, 1989: 76-77; and Gary Slutsker, “To … Continue reading