Marketing

by Mary Joyce, Warren J. Keegan, Sandra E. Moriarty, Thomas R. Duncan, Kathleen A. Krentler

Prentice Hall, 1991
ISBN 0137197411, 9780137197415
p. 367

Alyssa A. Lappen, “Defying the Law of Gravity,” Forbes, Apr. 3, 1989: 76-77; and Gary Slutsker, “To Catch a Particle,” Forbes, Jan. 23, 1989: 88-91.


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