Monthly Archives: February 1991

Marketing

Posted on February 11, 1991 | Comments Off on Marketing

by Mary Joyce, Warren J. Keegan, Sandra E. Moriarty, Thomas R. Duncan, Kathleen A. Krentler Prentice Hall, 1991 ISBN 0137197411, 9780137197415 p. 367 Alyssa A. Lappen, “Defying the Law of Gravity,” Forbes, Apr. 3, 1989: 76-77; and Gary Slutsker, “To … Continue reading →

Comments Off on Marketing

Posted in Business and Finance, Citations