A. Schulman, specialty plastics
Video Case 7-1, p. 233
in
Marketing
4th Ed. 1993
West Publishing Co., St. Paul, MN.
ISBN 0314011323

William G. Zikmund, Oklahoma State University

& Michael d’Amico, University of Akron

Endnotes:
p. R-13
Chapter 7
Video Case 7-1, p. 233: Adapted from “You just work your heart out,”
by Alyssa A. Lappen, Forbes, March 5, 1990, pp. 74-77.

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